Business

  • Want to step up your business’s visibility? You need to read this first!

    Is your business visible enough? Want to to step up your business visibility? Here are some super amazing tips that will boost your visibility.

    It seems odd: you develop an amazing product or service and you know that your target customer will love it. But Day 1 comes, you launch your business, and no one besides you and a few crickets are there to witness your grand opening. Not even an inquiry or a “like” on your social media pages about your new revolutionary product. Your business is not visible to the people who matter the most.

    If you are not actively promoting your business, no one will know about it. Your business will not be visible enough to attract the ideal customer, and eventually make money. I know how we, as moms like to keep things hush hush, as we feel the guilt of pursuing a dream that is not closely related to raising our children. We never want to come across as being selfish or not having our priorities right. We then try to start a side hustle with the hope that our family and friends never get to hear about it or see it.

    Besides the negative mindset that you need to overcome, you need to start learning how to promote your business from Day 1! This might not come naturally, but it is necessary if you want to stick in business for long.

    The first message your customers should hear from you is NOT “BUY THIS/ I HAVE A SALE/ WHILE STOCKS LAST”. This is also a sure way of being the one person that no one wants to talk to (in fear of getting the “car salesman” type talk).

    The magic solution? KNOW, LIKE, TRUST!

    It’s like a relationship. There is a lot that needs to happen before you get to the point of marrying someone. There is awareness which leads to friendship, which leads to being vulnerable. This leads to intimacy and a whole lot of other things that happen once there is trust between two people.

    Here are some super amazing tips that you will need to get ahead of the curve and get your business in front of the right audience.

    1.GET TO BE KNOWN FOR SOMETHING SPECIFIC

    So the first step to becoming visible as a mom in business is:

    • START TALKING about the value that your product or service offers, and be specific about what exactly it is that you are offering
    • START SHARING valuable information with your target audience for free
    • SHOW value, a lot of it for free! Naturally, people will want to know and hear from you more. They will want to know what else they can get from you.

    2. BECOME LIKED BY ENGAGING WITH YOUR TARGET CUSTOMERS

    You will start off with an audience who is somewhat interested, but wants to know more about what you are offering.

    This is your moment to shine, show your target customers that you know what you are talking about. Here are a few things that I do before I share posts or send emails to my subscribers.

    • Research before you share information
    • Find out what customers are looking for, by ASKING them. Short and quick surveys are really useful
    • Use conversation threads from groups where you would find your typical target customer, to create content and information that will directly respond to your customer’s pain points

    3. BECOMING A TRUSTED FRIEND

    Your customers need to feel that you genuinely care about them, as you would a friend. At this point, once you start promoting your products, your customers

    • already know what to expect from you
    • also know that you are the go-to person for the problem that you are trying to solve
    • appreciate that you will give them value for the price that you are charging

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    So like you have seen above, the journey to getting a customer who trusts you enough to buy from you, is a long journey, and any shortcuts you try to take will only do you a disservice.

    Remember: you are in charge of this process. Keep showing up consistently, and work hard at building an engaged audience. Check out my post on how to keep accountable to your goals, in line with showing up and taking action consistently to become more visible to the right audience.

    *TOP TIP*: Ignore the vanity metrics; it’s no longer about how many “followers” or “subscribers” or “phone contacts” you have, but more about how many engaged target customers you have on your list.

    Is your business visible enough? Want to to step up your business visibility? Here are some super amazing tips that will boost your visibility.

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  • How to grow your business with 1 hour a day

    Tips for mompreneurs on how to grow your business with just one hour a  day.

    I get it, as moms there is nothing more precious to us than time, like I mentioned in this post. Why? That is how our kids evaluate how much we love them; by the time that we spend with them. This is how I would grow my business with 1 hour a day:

    1.Creating content for my customers: 20 minutes

    Whether you are a product or service-based business, you cannot be communicating with your customers only to sell them something. You need to sell a lifestyle. This is where a lot of entrepreneurs go wrong. No one wants to hear about the awesome products that you are selling everyday, not even your favorite aunty!

    So everyday I would spend 20-30 minutes researching and creating new content, that would be value-adding/ useful/ inspiring/ entertaining. In between this content, you can plan to promote your product or service. Remember, creating valuable/inspiring content for your audience/customers goes a long way in growing your business.

    2. Engaging with my customers: 20 minutes

    Customer engagement is paramount in growing any business. If you are not having conversations with your customers in one way or another, then you will slowly lose touch with them. Your customers will start to feel that you only communicate with them when you need them to buy something from you. There are many ways you can make this a quick, easy and enjoyable process:

    Batch SMS: Collect your customer’s contacts and store them in one place. Send them messages about your company every now and then.

    Social media: This is the place where you can show up every single day in a meaningful way. You can also grow your customer base if you engage with customers, respond to messages and comments, comment on their photos, encourage them to share photos with your products and repost them.

    Customer feedback calls: Every week, plan to call at least 1-3 customers. Find out how they are, how you can help them and get feedback about your products and services.

    3. Staying on top of money and accounts: 10 minutes

    It is so easy to get excited with your product and customers, forgetting the back-end operations or worse, leaving it to your team members to work on. If you don’t have a team, then start updating your sales and expense lists everyday. This will make it so much easier to work with a bookkeeper on a regular basis or to update your accounts if you do this yourself. Your business financials are crucial they determine the sustainability of the business and keeping track of the same will help you monitor business growth over time.

    4. Developing my product or service: 10 minutes

    You might be surprised that I would rather spend more time engaging with customers than developing my product/ service. The age of pushing products/ services onto customers has long passed us. Use the information from your customers to make their experience better and to get them to keep coming back to you.

    You can even crowdsource the information and feedback you receive from your customer, and create valuable information that you can share back with them. Once you are engaging with your customers, sharing useful information with them, developing your product/ service will become much easier and you will have much more clarity on what you need to do/ improve.

    How would you grow your business with 1 hour a day? How would you prioritise the actions that you need to take daily? Download your FREE copy of the ultimate time management planner for boss moms below to help you in managing your time as you run your business.

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    Tips for mompreneurs on how to grow your business with just one hour a  day.

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  • Lessons learnt in business as a mumpreneur

    Being in business you learn a lot. Here's what I have learnt while running a business as a mumpreneur.

    Four years ago, I put down my first business plan to go into business as a mumpreneur. Tired of earning below what I believed was my value in my job at the time, I was convinced that business was the only way out.

    So I started saving enough to get the business starting. Four years later, I must say that it was DEFINITELY not what I imagined, but a worthwhile experience. So I thought I would share the lessons learnt for anyone who is considering going into business, or is in business and wondering if what they are going through is normal.

    Lesson #1: There are 3 things you can’t do without, to thrive as a business:

    1. CAPITAL

    It takes money to make money. Initially, you might not make money for months, even years. Think of some of your favourite brands, e.g. Uber is yet to break-even and it is probably the most revolutionary thing that has happened in the transport industry.

    Your capital is what will keep your business afloat during those times, as you need to keep going even when there is no customer in sight. Also this does not mean that your business strategy is not working, but it does mean that you need to be more intentional about your marketing strategy.

    2.MENTOR

    I can’t stress the importance of having a mentor. Without someone to guide you, motivate you through the rough times, and be a sounding board, it is so easy to give up. I started on my own, but with support from my family, and even though I did not have a formal business mentor, their support kept me going through the rough times.

    3.EXPERIENCE WITHIN YOUR TEAM

    You will never know everything no matter how much research you do, or experience you have. So when you don’t know something, your team might have the answer.

    I have learnt that listening to my employees is vital and sometimes necessary to move my business forward.

    Lesson #2: You will sometimes have to sacrifice some of the important things in your life to make time for your business

    If you are looking for a “get rich, quick” solution, then you should definitely not go onto the entrepreneurship route. Doing business as a mumpreneur has meant sacrificing time away from my family and kids, sometimes having to miss events or friends’ lunches and even having to put in late nights to see some things through.

    Somehow, I have tried my best to integrate my business and my family whenever I can, e.g. working from home or delegating as much as possible to my assistant. Being in control of how I manage my time has been the key to balancing between family and business and career.

    There have been months when I am totally consumed in the business and have to work overtime, so that I have some quality time with my family. The key takeaway here is to be aware of how your business is impacting your family and to intentionally make time for the other priorities in your life. Business is time-consuming especially if you are running it alone!

    Lesson #3: Don’t expect your employees to thrive if you do not have systems and processes in place

    Your employees are not the ones who will bring order and organization into your business, YOU WILL! I learnt that creating systems before hiring people, is much more efficient than hiring them and figuring it out later.

    Be it accounting, email, customer service, operations systems, you will need to get these in place from Day 1. This will make it so much easier for employees to understand your business and do what needs to be done, in the most time and cost efficient way.

    Also, technology is your best friend! Here is an example:

    For my customer service, I used an automated mailing system to welcome each customer who made a purchase and follow up on their shopping experience. This would not be scalable if I tried to do this manually…

    At some point (When things got a bit hectic, and my business had started picking up momentum in sales and returning customers), I documented all my operational processes and took every employee through them. I also got good suggestions from my employees on ways to make our operations more efficient, based on their previous work place experience (my competitors :-)) – so it was a win-win situation for everyone!

    Lesson #4: Get your finances in order from Day 1

    I have stopped counting the number of times that I buy from a small business, and when I asked for the payment method, the business owner gives me his/her personal account or mobile phone number.

    This is NOT how a business is run if you want to scale it up. You need to have

    • business bank accounts
    • financial accounts – prepared as often as possible
    • company registration and tax documents,

    Especially if you are planning on seeking for investors in the future, no one will take you seriously if you do not have your finances in order, or worse if you do not know the financial performance of your business off your fingertips.

    Things like how much in sales you made in the last month or year, how profitable you are, what is the size of your balance sheet: these are vital figures that will help you assess how well your business is doing at any point in time.

    And if you are not a numbers person, don’t worry! Invest some financial resources in a bookkeeper/ accountant who can keep your financials up to date. Also, there are a lot of free resources online like this one, on youtube to help you understand the basic fundamentals of business finance. If you want to excel in business as a mumpreneur, you definitely need to upskill yourself in this area.

    Lesson #5: You should be the first salesperson in your business

    And this doesn’t mean forcing all your friends and family to buy your products or services! But, take your business card with you wherever you go, talk about your business and what you do, share your website or social media name.

    I got so many follow-on customers from just sharing a business card with people I used to meet; sometimes it took months before people would come back to buy, sometimes it was almost immediate, so be patient.

    And whenever you have the chance to promote your business, be the cheerleader. Don’t leave it all to your employees, let them learn from how you talk about your product and treat your customers!

    Lesson #6: Your business will go as far as you believe in it

    Your customers, employees, shareholders, etc will know if you don’t believe in your business’s ability to scale up and grow. So you need to back yourself up, believe in it even if the numbers are looking grim!

    Being in business you learn a lot. Here's what I have learnt while running a business as a mumpreneur.

    In conclusion,

    Keep grinding, keep pushing, keep going, and believe in yourself and your business’s vision! And remember, the hard and consistent work you put in, might take some years to pay off, but it will pay off in the end if you consistently work on it!

    What lessons have you learnt in business as an entrepreneur?

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