goal setting

  • The advantages of a business plan to fuel your business growth

    Five advantages of a business plan to ignite your business growth.

    We all dread the process of developing a business plan because honestly, it can be a taxing process. But guess what? Without a business plan, it’s safe to say you have no business. And we all know failing to plan is planning to fail. A business plan is not only one of your most important assets it also has numerous advantages for the growth of your business.

    #1: Is your idea viable?

    A business plan helps determine the viability of your business idea. Developing a business plan allows you to assess beforehand how viable your idea is. Besides the business plan, the only other way to determine whether your business idea is feasible is by going out and doing it. Having a business plan will save you time and money when it comes to testing the feasibility of the business idea.

    As you develop your business plan, you get to learn more about your industry, potential customers, and competitors. This enables you to make the necessary adjustments to ensure your product or service meets the needs of your potential customers.

    #2: Hiring Personnel

    Another major advantage of a business plan is that it helps to map out the people and skills that you will need to execute your business idea. Your business plan becomes a guideline on the people who are a best fit for your business, when you need them and the level of skill that they need to have. As the team grows, your business plan becomes your point of reference. A team that is diverse, skilled and aligned to the business’s vision and goal(s) will help you get closer to your business goals, and sometimes even faster.

    #3: Setting Goals

    We all know how vital goals are for any business. This brings about another advantage of a business plan as it helps in setting your big ambitious goals and objectives.

    Once you are clear on the vision of your business, it makes it so much easier to set goals and create an action plan that you can review on a quarterly basis. You can use these goals to assign different areas of work to your team members. You can also use these goals to create your own KPIs and get an accountability partner to hold you accountable. And determine whether the milestones and targets you have set in your action plans are being met or not. 

    Over and above business goals and objectives, a business plan prompts you into analyzing all aspects of the business from the major ones to the nitty gritty. It captures the objectives and plans for each team in your business (whether you have actual team members or not) i.e. finance, marketing, operation, human resources, etc.

    #4: Seeking Investment

    When seeking investment for your business you need to sell yourself in the best way possible. A well-done CV gives any candidate a competitive edge. A business plan is perceived as the curriculum vitae for your business, if it is well done it gives you a competitive edge. It’s undeniable how important a great business plan is for your business.

    #5: Scenario building 

    Another advantage of a business plan is it provides an avenue for building scenarios. This is important as it ensures that you understand the risks, uncertainties or any constraints that your business may run into. This is quite beneficial in helping with planning ahead for your business, and ensuring that you have a plan in case you run into any of these risks along the road.

    In Conclusion,

    From the above pointers, it is evident that the importance of a business plan cannot be underestimated. Running your business without a business plan is a form of self-sabotage. Now would be a good time to get working on your business plan. P.S Don’t rush it – take your time and come up with a ‘bullet-proof’ plan. If you already have a business plan remember to keep revising it and adjusting things depending on how your business vision evolves.

    Five advantages of a business plan to ignite business growth.


  • How to stay focused on your business goals

    How to stay focused on your business goals and achieve them

    Setting goals is an exciting activity,  as it lets you think of how you can reach those stretch targets that you have set for yourself, way beyond what you think you are capable of achieving. The mistake I often see entrepreneurs making is that they don’t spend enough time thinking about the game plan in achieving these goals, and how to maintain focus. A game plan ensures that you stay focused on your business goals consistently.

    It’s so easy to get sidetracked as a business owner with all the shiny objects and tactics that are flung at us daily; a goal plan helps you to stay focused on what’s really important and aligned with your long-term vision. 

    Other common mistakes to avoid in goal setting and planning:

    Setting too many goals

    When you set too many goals, it becomes difficult to stay focused on a few key actions that will drive the biggest impact in your business. You may have heard of the 80/20 rule which simply states that: 20% of your daily actions are responsible for 80% of the results in your life. 

    You can apply this rule to business too. Instead of trying to do everything in your business, set one or two goals that you know will contribute to the 80% result at the end of the day.

    No clear game plan

    Setting goals is the easy part. Creating an action plan with timelines, milestones, reviews and mini-actions is the hard part. Before you start working on your goals, first set a clear game plan that is realistic and actionable, and stay committed to that action plan.

    Setting goals based on what other people are doing

    As a solopreneur, it is so easy to get distracted by what other people are doing. Especially the people you look up to. The truth is, the goals that they have set are totally irrelevant to where you are in your life and business right now.

    Don’t use other people’s goals as an anchor for what you should be doing. Instead, evaluate where you want to be in your business in the next 5 years and work backwards. 

    Mini tip: Think of the person you want to be and the lifestyle you want to have, and then set goals that are aligned with this. 

    Overestimating their short-term potential

    It is so easy to overestimate what you achieve in the short-term. This leads to goals that are completely unrealistic. And when you don’t achieve them, you could easily get into a downward spiral of no confidence in yourself or your business. Instead, overestimate what you can achieve in the long-term and then set goals that you know you can achieve in the next 3 months. 

    Mini tip: You can use the “good-better-best” framework to set realistic short-term goals. Your “good” target represents what you can realistically achieve in the next 3 months. And your “better” target represents what you can achieve as a stretch. Your “best” target represents what is totally out of your reach and what would be AMAZING if you actually hit that target.

    How to set your goals

    Be intentional

    My best tip for being intentional, is making time to work on your goals every single day even if it’s just 10 minutes a day. You can make a lot of progress if you set aside time and do this consistently.

    Be specific

    The more specific you are, the less mental space you will need to try and figure out what exactly you are working towards. I like to use the SMART goals framework. It is widely used in setting goals in the corporate and business world.

    When you are specific, this leaves very little room in veering off focus and getting derailed by shiny objects. For example, if I want to grow my business, 

    A non-specific goal is: Grow my business

    A specific goal: Grow revenues to $10,000 this quarter by focusing on marketing Product X through my social media channels

    The more specific you are, the easier it will be to create an action plan. An action plan will help you break down your goal into smaller, actionable steps.

    Prioritize your goals

    The fewer goals you have, the easier it will be to remain focused on achieving your business. I personally believe that one goal for each area of your life is enough to focus on for 90 days. If it’s a long-term goal, you can add another goal, but try to keep it at 2 goals at most. 

    How to maintain focus on your goals

    Time-block your calendar

    The main reason why people don’t make progress in their goals is that they do not take action on a consistent basis. Time blocking is one of the most effective ways to ensure that you take action on the things that are most important to you.

    Stop multitasking

    When you are trying to work on multiple goals and projects at the same time, your brain loses momentum. This also causes mental blocks that can end up slowing you down.

    Studies have also shown that switching between multiple tasks has a negative impact on your overall productivity and cognitive skills.

    Instead of trying to do many things at once, focus on the goal that will get you the biggest impact. Then go all-in on an action plan that supports your goal. When you are working on your goal, remember to schedule time in your calendar to work on it. Remove all distractions and focus on the task at hand.

    Use sprints to work out your action plan

    Using short time spans creates a sense of urgency in your mind. This ensures that you don’t drop the ball in taking action consistently to make progress towards your goal. I like working in 2-4 week sprints on a specific activity that I know will help me in making progress in achieving my goal.

    Focus on the action, not the result

    If you want to stay focused on your business goals, I would highly encourage you to change your mindset about achieving your goals. Instead of focusing on the outcome, focus on the action that will get you closer to the outcome. For example, if you want to make $10,000 in sales over the next quarter, instead of focusing on the $10,000 revenue, focus on the actions that you know will lead you to this result. These actions could include:

    • Creating sales funnels to increase your sales per customer
    • Creating a new product or service 
    • Being consistent with your social media strategy

    The more you focus on the actions, the less anxiety and overwhelm you will create for yourself, and the more likely you are to achieve your goal.

    You do not have control over how many sales you will make. But you do have control over how many potential customers you reach through your marketing and sales strategies. In that case, direct your focus towards the things that are in your control in your business.

    Here are a few other tips to help you stay focused on your business goals:

    • Remind yourself of your goals everyday
    • Record daily affirmation on your goals
    • Get an accountability partner
    • Review your progress on a weekly basis, and pivot as needed
    • Develop habits that support your ability to work on your goals often

    How do you stay focused and motivated on your business goals? Drop your comments below.

    How to stay focused on your business goals and achieve them


  • Mid-year Goal Reflections: 2020

    Mid-year goals reflections and review for 2020.

    I woke up to a normal day in the house with my newborn twin girls and noisy toddler son, and when I went onto social media during the day, I realized that this was not just a normal day for most, it was the first day of the second half of what is probably the most eventful year for many of us! I already started reviewing my 2020 goals back in May, and you can have a look at this post to see my process. But, I just had to do it again for tradition’s sake.

    Short-term goals – 9. Achieved – 2

    I am honestly so happy that I have managed to move the needle with my goals, all while having 2 kids under 2 + a toddler at home throughout.

    I have been intentional about celebrating small wins, even as I work towards my big goals, but here are a few short-term goals that I won:

    • Started the Women Thrive Tribe community
    • Saved half of my targeted savings
    • Invested in a business coach

    Long-term goals – 4. Achieved – 0


    Having twins has been no mean feat. Having a toddler to attend to during lock-down has been even tougher. Adding a business community to the mix makes me wonder whether I was sane to do so! But I have had some of the most fulfilling moments in my life during this time for which I will be forever grateful.


    While these are 2-5 year goals, I cannot say that I have not done anything to get on track to achieving them. Starting the Women Thrive Tribe community alone has been a game-changer for me, and not only has it helped me realize my potential and passion for empowering women, but it has also brought along so many relationships that I needed to have during this season.


    I took 6 months off work to focus on raising my twins, not knowing that Covid-19 had its own plans. So career-wise we are at a standstill, but this is something I knew I would have to sacrifice in the short-term.

    I have truly come to appreciate the power of focusing on a few things and doing them well. When the time comes, I will be back at my desk in the office, doing what I need to do to get back on track with my career path.

    Mind & Wellness

    Who knew that I would have read 6 books, year to date, all while giving birth to twins? I thank the Kindle for making it easy to read on the go, on my phone, and whenever I have a few minutes to spare. This is honestly the only reason why I have been able to read this much.

    Purpose & Faith

    At the beginning of the year, I was tired of wandering in life not knowing if I was pursuing my purpose or just a well-paying career. I have made significant progress in understanding who I am, what makes me happy and fulfilled, and who I want to be. All these can be packaged into a “job description”, but if you are not sure whether you are on the right path, it could all be meaningless.

    Finding my purpose and calling is a journey, but I have made big leaps into helping other ambitious mums to start, grow and thrive in their businesses. That to me is a calling on its own, and I feel fulfilled to have started on this path.

    Mid-year goals reflections and review for 2020.

    Learning lessons from the first half of 2020

    When I ask, “how many balls are you juggling”, I only expect other moms to understand what I mean. I had plans in my mind for my maternity leave, including

    • working while my son would be in school
    • traveling for a baecation
    • planning a 60th birthday for someone special in my life
    • achieving a higher target for my new business

    All these plans became meaningless when the lockdown in Kenya was announced for the third time!!! I am learning to adjust and to find ways of working around my kids in a way that still makes them feel attended to and appreciated.

    I am also learning about celebrating small wins as I focus on my big goals. My business is not where I would have wanted it to be, but I have made so much progress in laying the foundation to what I know will be a huge success!

    How have you adjusted to 2020 so far, and what wins have you experienced?


  • Tired of setting goals repeatedly and not achieving them? Here’s my proven method of how to set goals and crush them

    how to set goals and achieve them. This post explains how to make your goal plan much more achievable, so that you can crush your goals every single time.

    Like many of us, the first few days of the year are a sacred time where I ambitiously set out all the new year resolutions and goals that I want to achieve. For a long time, I was in a vicious cycle of; set goals.do not achieve.refine.reset.do not achieve… You get where I am going on this. I just couldn’t get my big break on how to set goals and crush them.

    Wanting so many things to happen in my life and not getting a breakthrough, I couldn’t figure out where I was going wrong. I had my aha moment two years ago when I started being more intentional about what exactly it is that I want to achieve.

    What I did

    So for example, instead of just putting down a goal such as “get a promotion at work”, I broke it down into

    • why this goal is important
    • what value it speaks to
    • how exactly will I achieve this goal
    • how I will celebrate my win

    Of course, this exercise has been much more difficult and time-consuming to do than the previous one-line statements I would repeatedly write at the start of each year, it has definitely been rewarding. This article by HBR also explains the importance of aligning your goals to the things that you actually care about – it will make the work and effort needed to achieve them, much easier to do.

    The Result

    As I mentioned on my Instagram post, this is the exercise I did to reach my goals of

    • landing my 6-figure job
    • being an employer of women with potential through my side hustle & sustaining the business with no capital from anyone
    • reaching my savings target for the year
    • organising one of the largest professional events in the region

    I did this ALL while I had a high-risk twin pregnancy, and was out of work for almost a month! I am not trying to brag on my achievements, but I want other like-minded women to achieve over and beyond what they think they are capable of achieving. And I can tell you for sure that this exercise has helped me to do that. It is not rocket science. You can set goals and crush them if:

    • you have a systematized way of doing it, and
    • if you are willing to put in the work/effort to actually achieve them.

    Let me break it down a little more for you:

    Clarity on your why

    On the days that you are not motivated, your WHY is what will keep you going. If you don’t know why you want to achieve a goal, or if the reason behind it is not strong enough, then you might easily give up when the going gets tough.

    Is the goal linked to your values?

    It’s so easy to feel pressured into wanting what the next person has achieved. But is it the right thing for you? Does it resonate with your values? Is this goal leading you on the right path where you should be at this very point in your life?

    These are all tough, but necessary questions to make the goal setting exercise worthwhile.

    How exactly will I achieve this goal?

    Instead of asking yourself if your goal is realistic, ask yourself how you will achieve this goal.

    Break the goal down into bite-size pieces, so that you can assess how long each milestone will take. This way, you won’t just be putting an action plan in place, you will also be putting a realistic deadline to your goal.

    However, you should have mini-deadlines for the milestones that culminate towards the final goal. Sometimes a milestone is a goal in itself. So don’t always look to achieving your big goals as a measure of how well you are doing. Progress is progress, celebrate the small wins so that you can get closer to the big ones!

    tired of setting goals and not achieving them? here is my proven method of how to set goals and crush them every single time.

    How will I reward myself when I achieve this goal?

    It seems counter intuitive to reward yourself, but it definitely works! Whenever you reach a milestone, not only should you celebrate this achievement, but you should also reward yourself for doing so. For each goal, write down one way in which you can reward yourself, whether it’s a small gift, a holiday, or even a self-care activity that you don’t do often – like a full day at the spa!

    The good old SMART system

    You probably heard of SMART goals in primary/elementary school, but maybe you haven’t found this approach useful. The SMART goal approach can be very powerful if you are applying it to the right set of goals. So first get your priorities right, and then setting Specific, Measurable, Achievable, Relevant and Time-based goals will be a walk in the park.

    If you are ready to take your goal setting to the next level, download a FREE goal plan and checklist template to get you started below! You too can set goals and crush them, every, single, time.

    If you haven’t as yet, also check this post where I talk about being accountable to a goal plan once you have committed yourself to it.

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    How to set goals and achieve them. This post explains how to make your goal plan much more achievable, so that you can crush your goals every single time.


  • 10 Powerful reasons why you need to set goals today

    10 strong reasons why you should start setting your goals.

    If you have been following my blog, then you know that I am big on goal setting. As much as I put in the work and effort in the achievements in my life, I would not have achieved them if I did not have a goal in the first place. So I hope this post convinces you why you need to set goals today.

    As Geoffrey Abert says “the most important thing about a goal is having one”, goal setting has become a vital part of my life. Twice a year, I evaluate my goals, and review my progress at least once a quarter.

    1. Goals are the roadmap to your future you

    Yes, you have a vision of where you want to be in the next 5-10 years, but without a roadmap, it will remain a vision. Well-defined goals will give your life more meaning to what you need to do to get to where you want to be in the future.

    2. Goals are comparable to strategy in companies

    I believe that goal setting is comparable to strategy in a company setting. And if you have worked in a corporate setting, then you would know that companies spend huge amounts of budget on strategy. So why would you as a person not invest time and effort in goal setting?

    3. Goals enhance self-awareness

    Goal setting is an effective way of knowing where you are starting and what gaps you need to fill to get to where you want to be.

    When else would be a better time than when setting your goals to do a true introspective assessment of yourself without feeling pressure or unworthy!

    4. Goal setting creates a sense of urgency

    If you set your goals properly, then each goal should have a deadline, and an action plan to be followed until completion. Doing this will shift your mindset and actions in a way that acknowledges the urgency of things. The procrastination games your mind used to play on you will gradually slow down as you put your action plans into place. You will also start to be more accountable once you do this exercise, as you now know what you have committed yourself to achieving, and failure to do so will largely be your responsibility.

    5. Goal setting closes the gap between desire, action and results

    We can dream all day, but without a roadmap and a plan to achieve these dreams, then we will never become doers and we will never see the results of our actions.

    Goal setting, when done properly, will help you to critically think of what you actually need to do to achieve your goals.

    6. Goals break down the impossible to small actionable and possible steps

    Before I started taking goal setting seriously, I would always be frustrated when my big dreams seemed impossible to achieve. It always seemed like a distant dream that would remain nothing more than that.

    But I have learned to break down my vision into small actionable steps that I can take, even if it will take me 5 years to eventually tick off a goal. I have long-term goals and short-term goals, and each goal is broken down into milestones to help me keep pushing towards the ultimate prize.

    7. Goal achievements build confidence and self esteem

    Self confidence does not come naturally to everyone. I am one of those people who have benefited a lot from the boost in self confidence from achieving ambitious goals, especially when people around me have doubted my ability to achieve them.

    Imagine the feeling you get when you achieve a goal that you didn’t think you could ever achieve… You then start to believe in yourself more and set more ambitious goals… You achieve these ambitious goals once again, and the cycle continues… Goal setting has a compounding effect when these goals are seen through to the end.

    8. Goal setting leads us to unbeaten paths of success

    If you have ever heard of the phrase “successful people achieve what 95% of the population don’t”, goal setting is a key ingredient in this outcome. If people like Oprah, Michelle Obama, Kylie Jenner were not afraid to push the boundaries and set goals that seemed unattainable at the time, they would not be where they are today.

    9. Goal setting makes failure a quick learning opportunity

    Instead of focusing on failures, goal setting and reviewing brings the opportunity of refining goals as one goes along in the journey to reaching their goals.

    It also becomes an eye-opening experience, to understanding why things went wrong, and what needs to be done differently. Failure to achieve a goal could also mean that the goal was not the right one for you in the first place. If you did not have a goal that you failed to achieve, you wouldn’t know this, and you may even have spent more time chasing after things that were not meant for you.

    “If you aim for nothing, you will hit it every time”

    Zig Ziglar

    10. Goal setting puts you in control over what you can control

    In an uncertain world where there are so many factors in our environment that we cannot control, setting goals puts control back in your hands.

    We can definitely control our daily actions, habits and routines, and create an environment that will allow us to thrive even in a world of uncertainty.

    In conclusion,

    I hope you found this post useful, next time I will be sharing how you can achieve goals that you will smash every single time!

    Download a free copy of my goal action plan and checklist and start smashing your goals today!

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    10 strong reasons why you should start setting your goals.